• Peter McCormack bought Real Bedford Football Club in 2021.
• The club has attracted sponsorships and a legion of fans.
• McCormack is using the team to introduce Bitcoin to the town’s residents responsibly and gradually.
Real Bedford F.C.
Peter McCormack, host of the What Bitcoin Did podcast, saw an opportunity to revive Real Bedford Football Club and promote Bitcoin adoption in his hometown when he bought it in 2021 during the peak of the Bitcoin bull run. The club has been successful with gaining promotion, securing significant sponsorships, and attracting a legion of local and international fans. Its jerseys proudly display the Bitcoin logo, symbolizing its close association with digital currency.
Bitcoin Meetups
Before each game, Bitcoin meetups are organized and influential figures from the Bitcoin world are invited to attend. Some locals are skeptical of the implications of this takeover while others had never heard of McCormack before; however, he aims to dispel misunderstandings and facilitate greater Bitcoin adoption through the football club by not forcing it upon residents but rather using it as a Trojan horse to introduce them to it gradually.
Responsible Investment
The Real Bedford website features a statement titled “Why you shouldn’t buy Bitcoin” which emphasizes education about responsible investment so people don’t make reckless decisions when investing in cryptocurrency or other crypto-related projects. Despite this project being specific to bitcoin only, McCormack acknowledges that there is allure for other cryptocurrencies as well.
Impact on Town
Joe Hall investigates how much influence Real Bedford F.C has had on its town by asking locals in street interviews and pitchside conversations their thoughts on its success as well as its branding with bitcoin . The sentiment was overall negative despite some being familiar with its takeover; however, McCormack hopes that time will prove this experiment successful if executed properly by educating people responsibly about investment into cryptocurrency first before anything else .